Copywriting, Strategy
Copy for campaign release.
Experimental Executions and Social Pitch
#Behind the barcode
Sephora needed to resonate with ethical consumers by championing transparency, telling compelling product stories, and aligning values through their "Behind the Barcode" campaign, supporting customers dedicated to ethical beauty choices. This initiative aimed to bridge the gap between conscious consumers and their purchases and empowering them to make informed decisions that align with their values.
Mock-ups