The brief: Keep Indeed top-of-mind by increasing UAC (unaided consideration) among audiences ages 18-24 .

Worked as a creative strategist, aided in some copywriting and presented the final pitch to judges in Spokane, Washington.

The Executions

Experimental + Partnerships

Budget + Media Plan

Strategy Team 2023 : Stephanie B. Keely M. Coltin Hill, Sophia R. Dean Griffen, Aaron M. Claudia Lee. 

YouTube preroll/midroll

Speedy ads to emphasize the core idea of speedy applications. 18-24 year olds are not interested in long form media and we can show that we get it by making it quick and to the point.

By showing up in places where can meet a need (ex: wifi in a crowded airport), we can increase positive brand association, therefore increasing top of mind awareness for our target audience.